![]() When a user clicks on an Ad Creative, the page category value will be expanded with the %p macro and appended to the landing page URL before being passed into the advertiser’s site analytics. In this case, the publisher can dynamically pass the page category where the Ad is serving to a unique parameter (key-value) within the Placement tag. With this test, the brand wants to determine the page categories where their ads perform best so they can do a targeted buy with the publisher in a subsequent rollout. In this instance, the advertiser is promoting their most premium bicycles in a run-of-site (ROS) test with the publisher. These products fall into the various categories on the publisher’s site, such as Cars, Jewelry, Watches and Hotels. To illustrate how this could work in a live setting, we’ll use a scenario where a brand that manufactures high-end bicycles is running ad placements with a publisher that curates and reviews luxury goods. Passing values or variables from Floodlight tags to publisher tags.Pass values dynamically into landing page URLs from the publisher. ![]() Capture unique event or site data for report tracking when the ad serves.Some typical applications of the %p macro include: ![]() This allows agencies and advertisers to share dynamic data with third- or fourth-party partners or the advertiser’s site analytics. The %p macro is used to grab a dynamic value from a source (often a Floodlight or publisher site) and expands the value into a designated parameter. Fortunately, you can accomplish this with the versatile pattern-matching macro, also known as the %p macro. We can use this same technique to make other types of embedded content responsive like Google Maps, calendars, Vimeo, and YouTube videos.The need to pass dynamic values or data in placement tags, landing page URLs or Floodlight tags is a common challenge for Campaign Manager 360 (CM360) managers and traffickers. Using aspect ratio boxes is great for all kinds of content, not just iframes.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |